Agent Skills catalog · page 109
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MoizIbnYousaf/marketing-cli
slideshow-script
Generate 5 different narrative scripts for visual slideshows from a single positioning angle. Each script uses a different storytelling framework (AIDA, PAS, BAB, Star-Story-Solution, Stat-Flip) producing genuinely different stories, not layout variations. Make sure to use this skill whenever the user wants slideshow scripts, TikTok content scripts, carousel copy, narrative frameworks for visual content, or says anything about writing scripts for slides or social media storytelling. Even 'write
MoizIbnYousaf/marketing-cli
cmo
A senior marketing operator for any project. Orchestrates 72 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing - brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence', 'social posts', 'landing page', 'grow', 'audience', 'competitors', 'what should I do next for marke
MoizIbnYousaf/marketing-cli
competitor-alternatives
Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand name
MoizIbnYousaf/marketing-cli
conversion-flow-cro
Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any
MoizIbnYousaf/marketing-cli
keyword-research
Strategic keyword research powered by web search and brand context. Use this skill whenever the user mentions keywords, keyword research, SEO topics, content topics, 'what should I write about', content strategy, blog ideas, search traffic, or content planning. Also trigger when the user wants to plan what content to create, when existing content isn't attracting search traffic, when any skill needs keyword-plan.md but it doesn't exist, or when the user asks about SEO in the context of content c
MoizIbnYousaf/marketing-cli
send-email
Use when sending transactional emails (welcome messages, order confirmations, password resets, receipts), notifications, or bulk emails via Resend API. Triggers on "send email", "transactional email", "welcome email", "Resend API", "password reset email", "order confirmation", "receipt email", "notification email", "bulk email send".
MoizIbnYousaf/marketing-cli
summarize
Summarize any block of text using the `summarize` CLI (chained-in from steipete/summarize — npm package `@steipete/summarize`). Use whenever the user pastes a long piece of content and asks for a TL;DR, a summary, a digest, a gist, a condensed version, or key points — even if they don't explicitly say "use summarize". Also chains into `mktg-transcribe --summarize` for audio/video TL;DRs and source-digestion workflows to condense long articles. Requires the `summarize` CLI to be installed (`mktg
MoizIbnYousaf/marketing-cli
typefully
Create, schedule, and manage social media posts via Typefully. ALWAYS use this skill when asked to draft, schedule, post, or check tweets, posts, threads, or social media content for Twitter/X, LinkedIn, Threads, Bluesky, or Mastodon.
MoizIbnYousaf/marketing-cli
audience-research
Build detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when starting any new project (audience should be first), or when any downstream skill needs audience.md but it d
MoizIbnYousaf/marketing-cli
exa-search
Call Exa Search (POST /search) for semantic web retrieval with ranked results, filters, freshness, highlights/text, structured output, or streaming. Use when the agent needs open-ended web search, competitor discovery, news, people, or research papers and does not already have URLs. Prefer Exa MCP web_search_exa / web_search_advanced_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for known-URL extraction (use exa-contents or firecrawl) or multi-step list-building (use company-resea
MoizIbnYousaf/marketing-cli
visual-style
Build a persistent visual brand identity for image generation. Defines how the brand looks visually — aesthetic, lighting, composition, mood — and writes it to brand/creative-kit.md so /image-gen and other creative skills produce consistent on-brand visuals. Three modes: Extract (from website/URL), Build (interview), Reference (mood board/examples). Use when starting any project that needs images, when the user says "visual style", "brand aesthetic", "image style", "visual identity", "how should
MoizIbnYousaf/marketing-cli
ai-seo
Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. Covers entity optimization, structured data, citation-worthy formatting, and platform-specific strategies. Use when someone wants visibility in AI-generated answers, says 'AI SEO', 'AI search', 'LLM optimization', 'ChatGPT ranking', 'Perplexity citations', 'AI Overviews', or wants their content cited by AI assistants. The new SEO frontier — if you're only optimizing for Google, you're already behind.
MoizIbnYousaf/marketing-cli
openseo
Use OpenSEO (open-source Semrush/Ahrefs alternative) as the SEO data plane — keyword difficulty, search volume, SERP results, ranked keywords, backlinks, rank tracking, and Google Search Console. Use this skill whenever someone asks for keyword difficulty, KD, search volume, SERP positions, domain rankings, backlink data, rank tracking, or GSC performance. ALWAYS prefer OpenSEO's measured data over estimated metrics when the catalog is configured; fall back to Exa-backed keyword-research (with a
MoizIbnYousaf/marketing-cli
positioning-angles
Find the angle that makes something sell. Use this skill whenever the user mentions positioning, angles, differentiation, unique selling proposition, 'how do I stand out', 'what makes us different', value proposition, messaging framework, or 'find the hook'. Also trigger when copy isn't converting (often a positioning problem), when marketing feels generic, when launching a product, creating a lead magnet, writing a landing page, or entering a crowded market. Even if the user is about to write c
MoizIbnYousaf/marketing-cli
agent-email-inbox
Use when setting up a secure email inbox for any AI agent — configuring inbound email via Resend, webhooks, tunneling for local development, and implementing security measures to prevent prompt injection attacks. Also use when someone mentions 'agent email', 'bot inbox', 'receive emails for agent', 'agent webhook', 'email security for AI', 'prompt injection via email', 'inbound email for bot', or wants their AI agent to receive and respond to emails securely.
MoizIbnYousaf/marketing-cli
brainstorm
Structured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketing', 'what's our marketing plan', or 'I have no idea how to promote this'. Explores 2-3 approaches an
MoizIbnYousaf/marketing-cli
churn-prevention
Designs cancel flow UX, dunning email sequences, win-back campaigns, and retention triggers. Covers the full churn prevention lifecycle from early warning signals to 90-day win-back. Use when someone mentions 'churn', 'retention', 'cancel flow', 'dunning', 'win-back', 'users leaving', 'reducing churn', 'keep users', 'customers canceling', 'payment failed', 'failed payments', 'losing subscribers', 'customer retention', or wants to prevent customers from leaving. Even if they just say 'people keep
MoizIbnYousaf/marketing-cli
exa-contents
Call Exa Contents (POST /contents) for LLM-ready extraction from known URLs: text, highlights, summaries, links, image links, subpages, freshness-controlled crawl. Use when the agent already has URLs. Prefer Exa MCP web_fetch_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for open-ended discovery (use exa-search) or auth-walled X/Twitter (use mktg-x). For full-site crawl of a known domain, firecrawl may be better.
MoizIbnYousaf/marketing-cli
mktg-setup
First-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, posture, distribution preferences), records the answers to brand/cmo-preferences.md, then hands off to /c
MoizIbnYousaf/marketing-cli
seo-content
Create high-quality, SEO-optimized content that ranks AND reads like a human wrote it. Performs live SERP gap analysis, writes with anti-AI detection techniques, and adds schema markup. Use when someone needs a blog post, article, SEO page, or wants content that drives search traffic. Triggers on 'SEO content', 'blog post', 'article', 'SERP', 'programmatic SEO', 'content at scale', 'write a post about', 'rank for', or 'search-optimized content'. Two modes: single article or programmatic SEO at s
MoizIbnYousaf/marketing-cli
social-campaign
End-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of soci
MoizIbnYousaf/marketing-cli
competitive-intel
Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differen
MoizIbnYousaf/marketing-cli
marketing-psychology
Knowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more psychological weight, when a landing page feels flat, when email sequences lack urgency, or when any marketing asset needs to be more persuasive. Also use when someone says 'make this more convincing', 'add urgency', 'p
MoizIbnYousaf/marketing-cli
openseo-project-setup
Bind this repo to an OpenSEO project and prepare the local SEO state directories. Use this skill when starting SEO work on a fresh project, when `.seo/openseo.json` does not exist yet, when the OpenSEO project id is unknown, or when Google Search Console needs connecting before keyword or rank work can start. Triggers: "set up openseo", "link seo project", "connect gsc", "start seo for this site", "openseo project id".